Passenger was born on the roam.

An idea thawed by the fireside, salty-skinned with beer in hand — cracking a knowing smile to the setting sun. Thought up by our founder Rich Sutcliffe and partner Alexa, out the back of their beat-up T4 in amongst the wilds of the Pacific Northwest.

But our home has always been the New Forest, bordered by tall pines and sandy shores. A place to share stories — to create, collaborate, set roots and think big. Rolling back full circle to well-trodden soil.

The land between waves and trees.